Too many Filipino families are forced to borrow, sell, or beg during their most painful moments — just to give a loved one a dignified goodbye. We saw it happen too often, and decided protection should not be a luxury.
So we built memorial plans that start at just ₱1,000 — affordable enough for any breadwinner, complete enough to take the entire burden off your family.
12,000+
Families protected
₱180M+
Claims paid out
What guides us
Values our families can feel.
Every plan, every claim, every conversation is shaped by what we stand for.
Compassion
We treat every family the way we would want our own treated — with patience and real care.
Integrity
No hidden fees, no fine-print traps. The promise we make is the promise we keep.
Accessibility
Protection that fits a real salary. We made it start at ₱1,000 on purpose.
Reliability
When your family calls, we answer — and claims are settled within 24 hours.
The people behind the promise
A team that shows up.
Real Filipinos who understand what families go through — because we have been there too.
Ramon Tolentino
Founder & CEO
Started Life Ready after watching his own family struggle to bury his father with dignity.
Liza Mariano
Head of Family Care
Leads the 24/7 team that guides families through every claim, step by step.
Paolo Gutierrez
Head of Partnerships
Helps everyday Filipinos build income by protecting families in their own communities.
Join our mission
Protect your family — or help others protect theirs.
Get covered for as low as ₱1,000, or become a partner and earn while doing good.